The increasing complexity of markets and social contexts pushed many western countries to reengineer their traditional sectors, often passively reacting to turbulences with off-shoring strategies, impoverishing their reservoirs of material culture. After a profound crisis that deeply affected Europe and the western world, dramatically showing the weaknesses of previous paradigms, the present challenge for a mature sector such as fashion is re-connecting social communities with their roots and with creative cultures. The project DigiMooD for CCI - Digital Modules of Didactic for Cultural and Creative Industry aims at developing and testing the offer of a set of innovative and interdisciplinary educational modules in “Digital Entrepreneurship for the Creative Industries”, with a specific application to the Fashion Industry, its companies’ branding and narrative strategies and the digital service models
The project is coordinated by Politecnico di Milano-Design Department, together with Fondazione Politecnico di Milano, and involves: Institut Français de la Mode, European e-Skills Association (EeSA), Assolombarda - Confindustria Milano, Monza e Brianza, Lodi, Mammut Film Srl and Fashion Technology Accelerator Srl
. DigiMooD is funded by European Union under the Connect/2017/3346110 - Creative Europe - Modules for Master Degrees in Art and Science
. The project started in April 2018 and will end in July 2020.