Open information on TRAnsforming consumer moDEls

January 2021

- July 2021


Connectivity & Information

The initiative

Wiki-TRADE intends to study the changes in consumer and buyer behaviour currently taking place in our society, closely examining the impact of far-reaching unpredictable events, with the teachings of the ongoing health emergency in mind. In parallel, Wiki-TRADE will investigate the growing interest in sustainability and ethical choices that is informing our behaviour as consumers.

Wiki-TRADE is designed to help young people learn more about these burning issues. Participants who take a short training course sponsored by the project partners will be directly involved in producing open data and information to be uploaded on the Wikimedia Italia platform for the benefit of the entire community.

The role of the Foundation

Fondazione Politecnico di Milano is coordinator and partners in the project

Financial supporters

Wiki-TRADE is a project co-financed by Wikimedia Italia and run in collaboration with Està and Altromercato.


Wikimedia Italia; Altromercato: Està; Fondazione Politecnico di Milano.