IP-EXPERIENCE – Intellectual Property EXperiential PrOgram is a project co-financed by the European Union Intellectual Property Office-EUIPO. The programme was designed to teach the basic concepts of Intellectual Property to university students and start-uppers, while impressing on them the importance of respecting IP rights within the sphere of creative and highly technological startups. “How to valorize an invention” is the first event in the cycle of IP-EXPERIENCE workshops.

IP-EXPERIENCE is developed by Fondazione Politecnico di Milano, Politecnico di Milano, PoliHub and Universitat Politècnica de Catalunya.

The event was held in live streaming on Microsoft Teams platform and runned in English.

AGENDA

4.00 pm | Opening and IP Experience Project
Giacinto Schiavulli – Project Manager (moderator), PoliHub Innovation District & Startup Accelerator
Filippo Silipigni – Project Manager, Fondazione Politecnico di Milano

4.10 pm | From Research to Results Valorization – Role of Universities in Innovation Ecosystems
Davide Moscatelli – Rector’s Delegate for exploitation of research and Technology Transfer, Politecnico di Milano,
Cristina Areste – Head Innovation Unit, Universitat Politecnica de Catalugna Technology Transfer Office (TTO)

4.25 pm | Double interview on IP valorization experiences: Technology Transfer Offices from Politecnico di Milano and Universitat Politecnica de Catalunya
Annalisa Balloi – Innovation Promoter, Politecnico di Milano, TTO
Gerard Margalef – IP & Licensing Manager, Universitat Politecnica de Catalugna, TTO

4.50 pm | The role of Intellectual Property in Pirelli: value and competitive advantage
Giacomo Marsaglia, Head of Intellectual Property Trademark & Licensing, Pirelli

5.15 pm | Debate, Questions & Answers

5.30 | Conclusions

IP EXPERIENCE involves a series of meetings with the participation of academic and corporate experts and international influencers. All the dates are listed below, and you can register to all events on Eventbrite:

• 02 July 2020 – Sharing experiences on IP exploitation between Italy and Spain
• 22 September 2020 – How to protect an industrial product
• o6 October 2020 – How to protect an ICT product or software

For more information on IP EXPERIENCE, go to www.ip-experience.eu.